Habesha in Tech is a nonprofit community sharing real career journeys from Ethiopian and Eritrean tech professionals — so the next generation can find their path faster.
Getnet Aseffa, Founder & CEO of iCog Labs, traces his journey from Ethiopian Defense University computer science graduate to software engineer to AI entrepreneur. He opens up about the funding and team-building struggles behind iCog Labs — the lab behind AI and robotics work including the famous robot citizen Sophia — and why he's pushing diversity, mentorship, and tech-for-social-good across Ethiopia and Africa.
Part one with Getnet Aseffa, Founder & CEO of iCog Labs. The Ethiopian Defense University computer science graduate traces his path from software engineer to AI entrepreneur — the funding droughts, the team-building struggles, and how iCog Labs grew into the lab behind AI and robotics work including the famous robot citizen Sophia, all aimed at improving lives across Ethiopia and Africa.
Part two with the three Salesforce experts — Lead Systems Engineer Alem Abraha, Solution Architect Messay Shoakena, and 5x-certified Senior Solutions Consultant Abel Adamu. The panel goes deeper on the roles and responsibilities inside Salesforce, answering the host's follow-ups plus live audience questions on breaking into the ecosystem.
Three Salesforce experts break down three career paths inside the company: Lead Systems Engineer Alem Abraha on problem-solving and cross-functional work, Solution Architect Messay Shoakena on designing scalable customer solutions, and 5x-certified Senior Solutions Consultant Abel Adamu on translating business needs into tailored products. Includes live audience Q&A — a practical guide for anyone eyeing a Salesforce career.
At the end of 2021 the Ethiopian government called one million Ethiopians home for Ethiopian Christmas — to support the economy, show a stable country, and push back on Western media narratives. Tef moderates a panel with Professor Solomon Negash, Fiseha Desta, Rahel Boon-Dejene, and Jay Jemal on what the homecoming looked like from a techie's perspective.
Melon Y., Global Head of HR for AWS Partners and Channels — Ethiopian-born, New York-raised, with stops at the UN, S&P, PwC, and Boeing — shares everything to know before applying at AWS: LinkedIn profiles, the AWS career page, resumes, interviews, the loop interview, and the Leadership Principles, with blunt, practical tips throughout.
![Artwork for የጌትነት አሰፋ የቴክኖሎጂ ጉዞ | My Tech Journey with Getnet Aseffa [P2]](/art/episodes/my-tech-journey-with-getnet-aseffa-p2.jpg)
![Artwork for የጌትነት አሰፋ የቴክኖሎጂ ጉዞ | My Tech Journey with Getnet Aseffa [P1]](/art/episodes/my-tech-journey-with-getnet-aseffa-p1.jpg)
![Artwork for የሴልስፎርስ የሙያ ዘርፎች - ከባለሙያዎቹ አንደበት| Navigating the World of Salesforce: A Look at Different Roles [Part 2]](/art/episodes/navigating-the-world-of-salesforce-part-2.jpg)
![Artwork for የሴልስፎርስ የሙያ ዘርፎች| Navigating the World of Salesforce: A Look at Different Roles [Part 1]](/art/episodes/navigating-the-world-of-salesforce-a-look-at-different-roles.jpg)
